DESPIERTA TU LEÓN

Campaign concept for Seat León México with Excelsior as a partner. The client wanted to show through a campaign the emotion a Seat León driver feels everytime is seated in this car. The experience will consist on participants sharing one hour in the car with some of the most well known Excelsiors’ redactors and journalists sharing different experiences of their lives. All this would be recorded and showed on different communication channels as episodes.

All images are under copyright © Javi Garrido