I was developing as Creative Director communication pieces for, the well known Mexican brand, Sushi Roll. Among some of the works, you can find web design, mobile app, branding, campaign concepts and social media strategies.
One of the concepts the client most liked was the All Day Cocktails campaign “Listen what you drink” based on the creation of music lists for each drink they offer on their menu. These lists would be posted on Social Media to create strong and specific branding around this sub-brand. There were other supportive ideas to make the concept stronger as for example the creation of coasters were you could download, through a QR code, the music list for each drink. We also created some billboard designs for the streets.
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